By Salawudeen Olawale
Nike Inc. has taken another step into the lucrative Islamic clothing market by unveiling a hijab designed for female Muslim athletes.
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services.
The product, which has been in development for a year, was tested by athletes including figure skater Zahra Lari.
The pull-on hijab is made of light, stretchy fabric that includes tiny holes for breathability and an elongated back so it will not come untucked. It will come in three colours: black, grey and obsidian and goes on sale in 2018.
As reported by The UK Guardian, Lari, a hopeful for the Winter Olympics next year in Pyeongchang, South Korea, posted photos of herself wearing the hijab on her Instagram page. Lari is from Abu Dhabi and represents the United Arab Emirates.
“Can’t believe this is finally here!!” she wrote.
The US-based company becomes the first large sportswear brand to manufacture a performance hijab.